Located on the concourse level of 30 Rockefeller Center (up the stairs and to the right via subway station), lives New York City’s best shoe shiner, Eddie’s.

If you’ve ever had a disappointing shoeshine, for instance, anytime you do it yourself, you understand the importance of a good shine. Not only does this critical task nourish the fine Italian leather of your finely crafted shoes, a shine also brings out your shoe’s unique color (that is, if you have a pair of Paul Evans). 

If you’re in a rush, this is not the place for you. Prepare to devote at least 30 minutes for the entire process. Stop by Blue Bottle Coffee, handily located on the 30 Rock concourse, and treat yourself to an insanely delicious cup before you embark on your journey. After arriving at Eddie’s, prepare wait in line for at least 10 minutes. Endure, and then grab a copy of the NY Post before taking a seat in a comfortable elevated chair. Now watch as a professional applies his trade. Your shoes will be treated to multiple rounds of buff and polish, topped off by additional rounds with a slightly dampened clothe.

If you’re in the neighborhood, stop by Eddie’s for a shoe shine done right. Hopefully you have a pair of these to show off.